This is an off the cuff post, as I literally decided to write it 10 seconds ago.
I have been thinking a lot lately about the use of social media for real estate agents. Is it worth it? Are there tangible benefits? There is a lot of reason to legitimately question it’s effectiveness. It comes down to a simple and well known thought… You get what you put into it.
I have heard so many realtors say things like “How are you engaging with people when they just put up pictures of their lunch? Or pictures of themselves by a pool?”
Fair enough. But let me ask you this… Is their lunch from a local restaurant that is popular? How many of that person’s friends will see that photo and the comments left on it?
See where I am going with this?
Social Media is SOCIAL. These are NOT advertising platforms.
It’s the truth. Social Media should be looked at as a place to interact with others, and complement your overall marketing strategy. Call me crazy, but taking the opportunity to more frequently be in front of your sphere for little to no cost is a no-brainer. It is also pretty nice to have other avenues to drive traffic to your website. Just think, if you are blogging and have amazing content you can definitely have even more people reading it! Increasing the chances of generating leads, as well as your readers sharing with their peers.
Like I said before, you get what you put into it. Start small, get a system in place where it doesn’t take much time, and grow from there.
There is so much more that can be written about realtors taking advantage of social media. SO MUCH MORE. But I will wrap things up for this one. I look forward to sharing more thoughts and ideas for how agents can use social media to their advantage.
If you are using Twitter, search for terms related to your local towns, communities and businesses. You can find conversations to participate in, businesses and people to interact with. Sounds almost…too easy, right? Give it a shot! Have some conversations and build relationships. 🙂