I want to tell you a little bit about a (relatively) new iOS application called “Pressgram.”
What is Pressgram?
Pressgram is an application (free) that let’s you apply various filters to your photos. You can connect your facebook and twitter accounts to the application so that your creations are shared socially.
The core purpose of the app is what differentiates it from all of the other photo-filter apps out there. You can send those filtered-photo creations to your wordpress website/blog as a blog post. When the photo is shared to your connected social networks, they include the link to the photo which is AT YOUR WORDPRESS SITE. A very simple idea, but I think it is one of the most powerful concepts I’ve seen from an app.
Let’s think some more about how the photos are hosted at your own site/blog. Instagram has it’s benefits, but they own the content you post. And the photos are hosted on Instagram’s website. Call me crazy, but that is not much of a value proposition to use their service. Not with Pressgram being in the fold. It just makes sense. Pressgram is a free app. There are no ads. You own the content you publish. And the photos you publish are hosted on your website. Viewers that click through from facebook or twitter go straight to your website. That equates to significantly more page views. If you are running a blog or website, that increase in views can be very beneficial.
In using Pressgram with my real estate team’s blog, we have seen more traffic. When the app shares the photos to facebook and twitter, that visual content is appealing and followers click through to our website. Yes! Turns out, our social followers enjoy seeing some of the great real estate that the Walnut Creek, CA area has to offer.
You can connect more than one blog! Right now I have a photo stream set up here on MattQ.com and also at my real estate team’s website for the Steve Quanstrom Group. For anyone that handles more than one blog, that is very convenient.
I am really hoping for support for more social networks, including multiple twitter accounts. This tool can go from great, to amazeballs with some more functionality in that department. I would like to be able to process a filtered photo, and be very specific with which blogs and social networks it gets shared on. The creator of the app John Saddington, has mentioned that a big 2.0 update is coming very soon. I can’t wait to see it!
In using Pressgram with WordPress, there is an accompanying plugin for your site. This plugin brings great controls in how the photos are shared to your site. First, you dictate to the plugin to only post a photo to your site if you punch in a specific category in the app. You also have the controls to dictate on the “post type” each photo posts as. Another feature I like is that you can have the photos be posted immediately, or just as a draft if you want to add more content later.
- Free iOS Application
- Filtered Photos
- Send Photos to WordPress Site as Blog Posts, and out to Facebook and Twitter
- Links in shared photos on social send visitors directly to your site
- Multiple blog support (both self-hosted and wordpress.com accounts)
- Take a fresh photo or import from gallery
- If you use a watermark in the app, you can have the app save the filtered photo back to your camera roll without the watermark
- Incredible community
- Amazing resources online for help with the app if you need it
One thing I’ve noticed is that the app is essentially it’s own community. Since this app serves a specific need, everyone participating is doing so for similar reasons. Over at Pressgram.net you can become familiar with some of the community leaders, all very helpful in setting up the app. When I first set up the app for my team’s real estate blog, Eldon Yoder was a huge help in getting that set up (thanks again)!
This is a great application that is serving as a valuable tool in my arsenal. Heck, it’s practically the only reason I ever even touch my iPhone (not an iPhone fan). Real estate is a very visual field to be in. As we go and preview homes, or have listings, it is great to be able to share filtered/retro/whatever word that describes old looking photos. Our followers view them, and instead of getting stuck on an instagram landing page they arrive at our website. Our traffic goes up, and conversions go up.
Keep an eye out for another blog post soon where I dig deeper into applying the use of Pressgram to real estate.